How cruel of a world is it that good writing in itself cannot guarantee high sales? Sales in publishing (whether you’re talking about the traditional publishing houses or even online or POD publishing) all depend upon a clever marketing campaign. One of the most important aspects in book marketing is the cover. This is the very first feature that your potential customer is going to see.

The cover of a book is a visceral illustration of everything the book entails. This is why it is so important to give proper attention to custom Ebook covers. Take a look at some of the bestselling books on the market and ask yourself what images are used on the covers and why? Biographies always have a personable image of the author, as if he or she is stepping down from the platform and having an intimate conversation with you, the reader. Even fiction novels have very evocative and occasionally provocative covers that challenge—even dare—the reader to pick up the book and scan the first page.

Just because you don’t have a major contract with a publisher doesn’t mean that you should give a subpar effort to planning a book cover. Your audience will make their decision on whether to buy or dismiss the book based upon their initial reaction to the cover. Yes, they may ponder over it for quite a while and read reviews and stall, and so on. The first few minutes of evaluation will determine the sale, however, and this is why custom Ebook covers are important. A striking cover can sell a book—no question! However, a great read with a low quality cover that leaves the reader feeling cold could very well “tank” upon release.

True, it’s not really fair that all those bestselling novelists get to work with contracted artists in the making of their book covers. You’re not in that position, unfortunately. You have to pick and choose what company or artist to work with on your project. This can be an involved process, especially considering that artists will usually only create a single image for you. You’re still responsible for formatting, fonts and other technical considerations.

The best thing to do is to order custom Ebook covers from a ghostwriting/SEO company. Some of these companies specialize in creating custom Ebook covers that are designed to captivate interest and boost sales. These covers could include photographs, illustrated artwork and very professional fonts. For more information on custom Ebook covers look up ghostwriting agencies online.